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About LULU Copenhagen – Danish jewelry brand from Copenhagen

LULU Copenhagen is a Danish jewelry brand based in the heart of Copenhagen.
We design jewelry that blends Scandinavian minimalism with playful color, creative flair, and approachable price points. Our universe of earrings, rings, bracelets, and necklaces lets you express your personality with both minimalist and colorful jewelry.

See our bestsellers here

Danish jewelry brand with Scandinavian design

As a Danish jewelry brand, we draw on the best of Scandinavian jewelry design—simplicity, function, and enduring style. LULU Copenhagen interprets minimalism in its own unique way: with humor, color, and a steadfast commitment to quality.

Jewelry in silver, gold, and enamel

Our collections feature pieces crafted from 925 sterling silver, 18-karat gold plating, brass, stainless steel, pearls, stones, and hand-painted enamel. This mix of materials gives our jewelry a modern yet timeless look. Quality is at the core of everything we create—so your jewelry can accompany you in everyday moments and special occasions alike.

See some of our classics

A playful and creative jewelry universe

LULU Copenhagen is renowned for its Candy Shop concept, where you can mix and match earrings individually from over 300 unique designs. We also develop popular series like Color Ball, Confetti, Bouquet, and Basic Collection to help you craft a personalized and standout style.

Accessible prices — high quality

We believe high-quality jewelry doesn’t have to break the bank. That’s why we offer affordable jewelry in good materials, where Scandinavian design meets craftmanship. Our vision is to make Scandinavian jewelry design accessible and delightful.

From Copenhagen to the world

While we’re proudly expanding internationally across the EU and beyond, we remain rooted in Copenhagen. LULU Copenhagen is more than just a Danish jewelry brand—we’re a creative universe dedicated to inspiring people to embrace life in full color, with style, joy, and confidence.